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Erfolgsfaktoren des Sportsponsorings bei Großereignissen

Erfolgsfaktoren des Sportsponsorings bei Großereignissen

Frank Huber / Isabel Matthes / Lars Dreckmeier

91,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834908896
91,38 €
IVA incluido
Disponible

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Sobre IBD

Grundlagen des Sponsorings, Konzeptualisierung eines Untersuchungsmodells zur Evaluierung relevanter Einflussfaktoren für ein erfolgreiches Sportsponsoring, Empirische Evaluierung relevanter Einflussfaktoren für ein erfolgreiches Sportsponsoring

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