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Erfolgsfaktoren der Hersteller-Händler-Beziehung

Erfolgsfaktoren der Hersteller-Händler-Beziehung

Wolfgang Meyer

96,63 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824408528
96,63 €
IVA incluido
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Sobre IBD

Wolfgang Meyer ermittelt die zentralen Erfolgsfaktoren, die die Beziehung zwischen Hersteller und Facheinzelhändler positiv beeinflussen. Er überprüft diese Faktoren für die Porzellanbranche anhand einer Primärerhebung bei GPK-Facheinzelhändlern.

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