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Erfolgsfaktor Markenname

Erfolgsfaktor Markenname

Volker Bugdahl

72,95 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783322834775
72,95 €
IVA incluido
Disponible

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Sobre IBD

Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren.

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