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Erfolgreiches Social Media Marketing

Erfolgreiches Social Media Marketing

Juhn-Petter Scupin / Michael Ceyp

88,83 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783658000349
88,83 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
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Sobre IBD

Heutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf übergeordnete strategische und operative Fragestellungen die längerfristige Relevanz der Aussagen.​

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