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Erfolgreicher Anzeigenverkauf in mobilen Medien

Erfolgreicher Anzeigenverkauf in mobilen Medien

Saskia Meier

79,13 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783658082413
79,13 €
IVA incluido
Disponible

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Sobre IBD

Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erläutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgeräte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlösen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen für die tägliche Vertriebspraxis sind auch außerhalb des Verlagswesens von Relevanz.

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