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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern

Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern

Karl-Hendrik Magnus

97,18 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9783835006447
97,18 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis einer der bislang größten europaweiten Untersuchungen zum Supply-Chain-Management im Handel zeigt Karl-Hendrik Magnus, dass der Erfolg von Supply Chains maßgeblich durch die Gestaltung der Kooperation zwischen Einzelhandel und Herstellern beeinflusst wird und dass nicht jede Kooperationsform leistungssteigernd wirkt: Während intensiver Informationsaustausch und hohe Transparenz erstrebenswert sind, lohnt sich eine enge Verzahnung der Prozesse meist nicht.

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