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Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen

Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen

Manuel Becher

91,31 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835008434
91,31 €
IVA incluido
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Sobre IBD

Anhand von Interviews mit Destinationsmanagern aus dem deutschsprachigen Raum identifiziert Manuel Becher die Kritikpunkte am traditionellen Destinationsmanagement und entwickelt auf dieser Basis ein Kennzahlensystem zur besseren Vermarktung touristischer Destinationen.

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