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Entertaining Persuasion

Entertaining Persuasion

Martin Waiguny

90,85 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834927330
90,85 €
IVA incluido
Disponible

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Sobre IBD

Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder haben und zeigt auf, wie sich dies auch in Verhaltensabsichten und im Verhalten von Kindern äußert.

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