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Enterprise Content Strategy

Enterprise Content Strategy

Enterprise Content Strategy

Kevin Nichols

29,35 €
IVA incluido
Disponible
Editorial:
XML Press
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781937434441
29,35 €
IVA incluido
Disponible

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Sobre IBD

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful global content strategy teams to provide an insider’s look at how to build an enterprise content strategy.Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.About the AuthorKevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professionalexperience. As leader of one of the oldest global content strategy teams,Kevin has grown that team to become one of the largest and most successfulin the world. Kevin has been a forerunner and major contributorto user experience and content strategy. He has authored numerousarticles on content strategy, user experience, and digital strategy. Youcan learn more about him at kevinpnichols.com.In 2014, he coauthored (with Donald Chesnut) UX For Dummies. 3

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