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Energy Branding

Energy Branding

Friðrik Larsen

72,94 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9783319861012
72,94 €
IVA incluido
Disponible

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Sobre IBD

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

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Otros libros del autor

  • Energy Branding
    Friðrik Larsen
    Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspect...
  • Energy Branding
    Friðrik Larsen
    Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspect...
    Disponible

    48,46 €