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Endosso de Celebridades

Endosso de Celebridades

AMIT KUMAR

43,82 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207850259
43,82 €
IVA incluido
Disponible

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Sobre IBD

Este livro 'Celebrity Endorsement: In Indian Context' é uma investigação realizada apenas na Índia e que mostra a análise de diferentes factores que afectam o comportamento de compra dos consumidores. Embora este estudo tenha sido realizado na Índia, podemos generalizar estes resultados, uma vez que o pensamento dos consumidores é o mesmo, independentemente de pertencerem a qualquer país ou região. Este livro pode ser uma grande ajuda se alguém quiser explorar ou trabalhar no aspeto do endosso de celebridades no Marketing e na Publicidade.

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