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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Madhubalan Viswanathan / R. Venkatesan / S. Gajendiran

132,78 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Organización y gestión educativa
ISBN:
9781402057687
132,78 €
IVA incluido
Disponible

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Sobre IBD

In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

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Otros libros del autor

  • Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
    Madhubalan Viswanathan / R. Venkatesan / S. Gajendiran
    1 - Basic Research on Low-Literate Low Income Buyers and Sellers 2 - Developing a Consumer and Entrepreneurial Literacy Educational program 3 - Consumer and Entrepreneurial Literacy Program: Marketplace Literacy 4 - Consumer and Entrepreneurial Literacy Program: Consumer Literacy 5 - Consumer and Entrepreneurial Literacy Program: Day - 3 - Entrepreneurial literacy 6 - Consum...
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    195,60 €