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Employer Branding for the Hospitality and Tourism Industry

Employer Branding for the Hospitality and Tourism Industry

Dr Sjoerd Gehrels

142,92 €
IVA incluido
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Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781789730708

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Sobre IBD

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

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Otros libros del autor

  • Employer Branding for the Hospitality and Tourism Industry
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    This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector. ...
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