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Employer Branding als Bestandteil einer ganzheitlichen Markenführung

Employer Branding als Bestandteil einer ganzheitlichen Markenführung

Birgit Sponheuer

102,85 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834919229
102,85 €
IVA incluido
Disponible

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Sobre IBD

Birgit Sponheuer zeigt, wie eine Employer Branding-Strategie in Abstimmung mit der konsumentengerichteten Markenführung erfolgreich entwickelt und umgesetzt werden kann.

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