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Emerging Trends and Innovation in Sports Marketing and Management in Asia

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Ho Keat Leng / Noah Yang Hsu

295,21 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781466675278
Páginas:
208
Encuadernación:
Rústica

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Sobre IBD

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

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