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Elektronische Dienstleistungsqualität

Elektronische Dienstleistungsqualität

Tomas Falk

91,29 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835008656
91,29 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Tomas Falk entwickelt ausgehend von der Potenzial-, Prozess- und Ergebnisphase einer Transaktion im Internet einen ganzheitlichen Ansatz zur Messung elektronischer Dienstleistungsqualität. Die Untersuchung des Zusammenhangs zwischen elektronischer Dienstleistungsqualität und Kundenzufriedenheit zeigt, dass in erster Linie die Priorisierung von Leistungsmerkmalen ein effektives Qualitätsmanagement im Internet sicherstellt.

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