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Einsatz von Customer Relationship Management-Systemen

Einsatz von Customer Relationship Management-Systemen

Heiko Müller

120,75 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482023
120,75 €
IVA incluido
Disponible

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Sobre IBD

Heiko D. Müller untersucht folgende Themen: in der Praxis vorherrschende Gestaltungsformen von CRM-Aktivitäten; Auswirkungen von Umweltvariablen, Unternehmensressourcen und Kundenstrukturen auf die Gestaltung von CRM-Prozessen; Einfluss des Ausmaßes dieser CRM-Aktivitäten auf den Markt- und Unternehmenserfolg.

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