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Einführung in die Vermarktung Erneuerbarer Energien

Einführung in die Vermarktung Erneuerbarer Energien

Carsten Herbes / Christian Friege

21,04 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658118303
21,04 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Was Sie in diesem Essential finden können.- Vorwort.- Einleitung.- Ein verändertes Verständnis von Marketing: „Marketing 3.0'.- Ziele von Konsumenten beim Bezug von Erneuerbaren Energien.- Eigenschaften von EE und deren Auswirkungen auf die Vermarktung von EE.- Marketing-Mix für EE.- Die Bedeutung von EE als Inputfaktor für die Vermarktung anderer Güter und Dienstleistungen.- Vermarktungsstrategien für spezielle Gruppen von EE.- Zusammenfassung: Die wichtigsten Schritte für die erfolgreiche Vermarktung von EE.- Literatur.

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