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Einflussgröße und Konsequenzen der Unternehmensfairness

Einflussgröße und Konsequenzen der Unternehmensfairness

Diana Nöcke

90,54 €
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658120900
90,54 €
IVA incluido
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Sobre IBD

Diana Nöckeuntersucht die Mehrdimensionalität der Fairness und identifiziert Einflussgrößeund Effekte auf den Erfolg eines Krankenhauses. Anhand der Ergebnisse ihrerStudie unter zwei Stakeholdergruppen eines Krankenhauses - den Patienten undniedergelassenen Ärzten - unterstreicht die Autorin die Relevanz der Fairnessin einer stark auf Rentabilität getrimmten Wirtschaft.

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