Eine Untersuchung der negativen Auswirkungen sozialer Medien

Eine Untersuchung der negativen Auswirkungen sozialer Medien

Sheikh Javed Usmani

132,23 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209264375
132,23 €
IVA incluido
Disponible

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Sobre IBD

Ähnlich wie Einzelpersonen, die Impression Management einsetzen, um ihr Image zu beeinflussen, geht es beim Organizational Impression Management (OIM) darum, dass Organisationen Kommunikationsstrategien einsetzen, um die öffentliche Meinung über das Image und die Marke des Unternehmens zu beeinflussen. OIM wurde sporadisch in verschiedenen Branchen und Kommunikationsbereichen untersucht, jedoch nicht im Bereich Recht und soziale Medien. Der Zweck dieser kausalen vergleichenden quantitativen Studie war es, zu untersuchen, ob es Unterschiede in den OIM-Strategien in sozialen Medien gibt, basierend auf der finanziellen Leistung und der Spezialisierung auf Rechtsstreitigkeiten der umsatzstärksten US-Anwaltskanzleien.

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