Badanie negatywnych skutków mediów społecznościowych

Badanie negatywnych skutków mediów społecznościowych

Sheikh Javed Usmani

132,25 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209279737
132,25 €
IVA incluido
Disponible

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Sobre IBD

Podobnie jak osoby fizyczne wykorzystujące zarządzanie wrażeniem do wpływania na swój wizerunek, zarządzanie wrażeniem organizacyjnym (OIM) sugeruje, że organizacje wykorzystują taktyki komunikacyjne do wpływania na opinię publiczną na temat wizerunku firmy i marki. OIM było badane sporadycznie w różnych branżach i komunikacji, ale nie w dziedzinie prawa i mediów społecznościowych. Celem tego przyczynowo-porównawczego badania ilościowego było zbadanie, czy istnieją różnice w strategiach OIM w mediach społecznościowych w oparciu o wyniki finansowe i specjalizację w zakresie sporów sądowych największych amerykańskich kancelarii prawnych osiągających największe przychody.

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