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Ein Meßkonzept für die Bankloyalität

Ein Meßkonzept für die Bankloyalität

Ralf Polan

84,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Obras de teatro, textos teatrales
ISBN:
9783409132435
84,80 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Ralf Polan erarbeitet die Struktur der Bank/Kunde-Beziehung in einem Verhaltensmodell. Darauf basierend werden ein Meßkonzept für die Ausprägung der Bankloyalität entwickelt und Ansatzpunkte für eine Intensivierung der Geschäftsbeziehung und Erhöhung der Kundenbindung geliefert.

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