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Ein Ansatz zur Erfassung des Leapfrogging-Phänomens

Ein Ansatz zur Erfassung des Leapfrogging-Phänomens

Silke-Annette Kaulfuß

85,10 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835001824
85,10 €
IVA incluido
Disponible

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Sobre IBD

Am Beispiel des Automobilkaufs untersucht Silke-Annette Kaulfuß, welche Faktoren die Entscheidung zum Leapfrogging beeinflussen, und entwickelt ein kausalanalytisches Modell zur Erklärung und Messung des Phänomens. Auf der Basis einer empirischen Überprüfung ihres Konzepts erarbeitet sie wissenschaftlich fundierte Handlungsempfehlungen für die Marketingaktivitäten von Automobilherstellern.

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