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Effiziente Gestaltung Bankspezifischer Crm-Prozesse

Effiziente Gestaltung Bankspezifischer Crm-Prozesse

CL Ment U. Mengue Nkoa / Clement U. Mengue Nkoa

85,98 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Finanzas
ISBN:
9783835004702
85,98 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Clément U. Mengue Nkoa entwickelt ein Referenzmodell als Instrument zur Gestaltung und Optimierung institutsspezifischer Prozesse des Kundenbeziehungsmanagements. Damit liefert er Ansatzpunkte für eine umfassende Kundenorientierung, die Stärkung der Kundenbindung und die Wertorientierung im Relationship Banking.

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