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Efficient Consumer Response

Efficient Consumer Response

Britta Lietke

97,08 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834918062
97,08 €
IVA incluido
Disponible

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Sobre IBD

Britta Lietke analysiert die Probleme des Efficient Consumer Response (ECR) in der Praxis, bestimmt die Gründe für diese Probleme mithilfe der Agency-Theorie und zeigt Lösungsansätze auf. Sie dokumentiert den aktuellen Stand der ECR-Umsetzung und überprüft das agency-theoretische Erklärungsmodell. Dabei werden insbesondere Umsetzungsstand und -beurteilung sowie Umsetzungsbarrieren und Unterlassungsgründe betrachtet.

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