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Effektives Personalmarketing

Effektives Personalmarketing

Hermann Simon / Kai Wiltinger / Karl-Heinz Sebastian

78,70 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9783663098447
78,70 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
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Sobre IBD

Die Autoren stellen einen konsequent marketingorientierten Ansatz vor, der es Personalmanagern ermöglicht, die Rekrutierung von neuen Mitarbeitern - insbesondere von Führungsnachwuchs - strategisch und erfolgreich umzusetzen. Vier Fallstudien veranschaulichen die Entwicklung und Umsetzung von Personalmanagementstrategien in renommierten Unternehmen.

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