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Effective Strategy Implementation

Effective Strategy Implementation

Adele J. Huber

121,06 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834927682
121,06 €
IVA incluido
Disponible

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Sobre IBD

the strategies’ performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm’s Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm’s performance.

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