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趣谈管理学 Fascinating Stories On Management

趣谈管理学 Fascinating Stories On Management

李萨

22,84 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9787514239089
22,84 €
IVA incluido
Disponible

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Sobre IBD

'内容简介这是一部叙事生动的管理学科普著作，又是一部人物鲜活的文学作品。书中的主人公毅然，是高校管理学专业教师。他热爱学生团队，注重实践教学，时常不顺，却葆有理性；屡遭挫折，仍不失温度；脚踏实地，并拥有远方。全书中的20篇作品，既励志，又有谐趣，内容涵盖管理学中的计划、组织、领导、控制与创新等基本原理和知识点，堪称经济管理领域的'苏菲的世界'。作者简介李萨，1987年生，日本横滨市立大学大学院战略管理研究方向硕士，先后就职日本Future Architect, Inc 管理咨询公司、中国'泰康在线'财产保险股份有限公司，从事数据分析、管理咨询、品牌管理等工作；现为中国计量大学现代科技学院广告专业教师，中国计量大学现代科技学院智媒科技文化研究所执行所长。主讲'管理学原理''品牌管理''广告媒体研究'与'公共关系学'等课程；曾主笔《2021年中国影视文化行业人才报告》《2022年中国影视文化行业人才报告》《浙江省数字经济人才发展白皮书（2022）》《2022年度南京市创新型产业体系紧缺人才需求目录》；发表《绩效管理中财务和非财务指标的战略传导作用》《'学习强国'App在学习型组织构建中的作用探析》《后疫情时代影视艺术产业人才从业心态探析》等论文；主持2023年度杭州市哲学社会科学规划常规性课题《杭州市影视文化产业人才原创力提升路径研究》、《传统文本的新媒体视觉转换与传播》等多项研究课题。

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