eCommerce Economics

eCommerce Economics

David VanHoose

155,68 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Empresa y gestión
ISBN:
9780415778985
155,68 €
IVA incluido
Disponible

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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce

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