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Eco-Standards, Product Labelling and Green Consumerism

Eco-Standards, Product Labelling and Green Consumerism

Magnus Bostrom / Mikael Klintman

132,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9780230537378

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Introduction: Green Consumerism, Green Labelling? The Historical Context Key Trends Green Labels and other Eco-Standards: A Definition The Consumers Role: Trusting, Reflecting or Influencing? Our Cases Sceptical and Encouraging Arguments Policy Contexts and Labelling Three Framing Strategies: From a Complex Reality to a Categorical Label Organizing the Labelling Dealing with Mutual Mistrust Green Labelling and Green Consumerism: Challenges and Horizons

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