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Eat Your Greens

Eat Your Greens

Eat Your Greens

Wiemer Snijders

31,34 €
IVA incluido
Disponible
Editorial:
Troubador Publishing
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9781789016758
31,34 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications. The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.  The book is curated by Wiemer Snijders, partner at Commercial Works.

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