Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > 风口上的汽车新商业：解密汽车电商与车联网生态模式创新
风口上的汽车新商业：解密汽车电商与车联网生态模式创新

风口上的汽车新商业：解密汽车电商与车联网生态模式创新

郭桂山

57,13 €
IVA incluido
Disponible
Editorial:
China National Publications Import & Export C
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9787115421845
57,13 €
IVA incluido
Disponible

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Sobre IBD

本书对'互联网+汽车'下的车企现状及当代车企的营销状态进行了深入的观察与剖析，为读者展现了汽车由功能机迈向智能机、由代步工具迈向移动交互终端的初步探索与实践，对目前汽车行业电商业务的开展以及车联网的发展进行系统梳理，试图发现在产业链上进行创变的明日之星，力图提供行业内幕、商业模式、汽车后市场、创新技术、营销思想、人车生活的全新视野与解读，展现在移动互联网时代汽车产业链革新的图景。本书适合汽车厂商、汽车营销者、汽车行业从业者、对'互联网+汽车'、互联网汽车、车联网、移动互联网感兴趣的读者阅读。

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