Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Comercio electrónico: aspectos empresariales > E-Retailing Challenges and Opportunities in the Global Marketplace
E-Retailing Challenges and Opportunities in the Global Marketplace

E-Retailing Challenges and Opportunities in the Global Marketplace

E-Retailing Challenges and Opportunities in the Global Marketplace

 

282,16 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2016
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781466699212
Páginas:
140
Encuadernación:
Otros

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Artículos relacionados

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
  • E-Commerce for Organizational Development and Competitive Advantage
    As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing...
  • Innovations in SMEs and Conducting E-Business
    Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services, and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportu...
  • Trust in E-Services
    Ronggong Song
    ...
  • OPEN
    Ana Maria Muñoz
    OPEN is less how-to build and more how-to be.Opening a store, or starting any business, isn’t just about products and sales-it’s about opening yourself up to immense personal growth, whether you realize it or not.After five years of owning, operating, and eventually closing her dream brick-and-mortar store, Ana Maria Muñoz discovered that the greatest lessons weren’t about merc...
    Disponible

    15,12 €

  • Customer Experience in Fashion Retailing
    Bethan Alexander
    Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. ...