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E-Marketing

E-Marketing

Dariush Rezapour / Saeed Esmaeili / Shima SafarMohammadluo

89,72 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786203852035
89,72 €
IVA incluido
Disponible

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Sobre IBD

O mundo dos negócios está a mudar mais rapidamente do que nunca. Agora, os antigos modelos e abordagens mudaram e o mundo digital afectou vários aspectos do negócio, da recuperação e do marketing mix. Nesta era, os clientes começaram a melhorar as suas escolhas e a ter uma presença contínua nos sítios e no espaço em linha. A concentração nos clientes em linha cria um verdadeiro valor acrescentado e, em última análise, rentabilidade e repetição de negócios. Mas o problema é que a maioria das organizações só tem as suas capacidades de marketing em linha na fase inicial de desenvolvimento, mas para ter êxito neste mercado, é necessário utilizar todas as técnicas de marketing eletrónico abordadas neste livro.

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