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E-Commerce Usage by the SMEs in Northern Malaysia

E-Commerce Usage by the SMEs in Northern Malaysia

Voon Kiong Liew

60,24 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783639173949
60,24 €
IVA incluido
Disponible

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Sobre IBD

The is a study to assess the state of e-commerceadoption by the SMEs in Northern Malaysia and toexamine the factors that might hinder the adoption.Quantitative Analysis of the data obtained found thatthe general usage of e-commerce among the SMEs inNorthern Malaysia was low; most firms seemed to haveimplemented only basic e-commerce applications.Analysis of benefits realized found that most of theSMEs only gained some of the benefits of e-commerce.Benefits realized were in the areas of customerservice, market expansion, and back-end efficiencyand inventory management. SMEs who have adoptede-commerce seemed incapable of improving theiroverall performance and profitability. Examination ofthe factors that might hinder the adoption ofe-commerce by the SMEs in Northern Malaysia wasfactors related to organizational, governmental andenvironmental barriers. Out of the three factors,only the factor associated with environmentalbarriers has a significant correlation with theextent of e-commerce adoption. Regression analysisconfirmed that the factor related to environmentalbarriers has significant negative influence on theextent of e-commerce adoption.

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