E-Commerce Industry Chain

E-Commerce Industry Chain

Qinghong Shuai / Yun Zhang / Zhongjun Li

47,39 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9789819900442
47,39 €
IVA incluido
Disponible

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This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

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