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E-Commerce-Geschäftsmodelle im deutschen Tourismusmarkt

E-Commerce-Geschäftsmodelle im deutschen Tourismusmarkt

Philipp Wohland

89,55 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834910394
89,55 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Auf der Basis einer umfassenden Fallstudienanalyse von ausgewählten E-Commerce-Geschäftsmodellen im deutschen Tourismusmarkt sowie unter Rückgriff auf Methoden der Strategielehre untersucht Philipp Wohland Wettbewerbsvorteile von einzelnen Geschäftsmodellen und erklärt dadurch ihren Erfolg.

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