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E-Commerce als strategische Option für regionale Online-Zeitungen

E-Commerce als strategische Option für regionale Online-Zeitungen

Mark Leach

96,40 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478842
96,40 €
IVA incluido
Disponible

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Sobre IBD

Mark Leach entwickelt ein Modell, mit dessen Hilfe die Determinanten zur Erklärung der Einstellung der Nutzer gegenüber zeitungsinitiiertem E-Commerce identifiziert werden und ihre Wirkungsweise analysiert wird. Er überprüft die gewonnenen Erkenntnisse im Rahmen einer empirischen Untersuchung und leitet Gestaltungsempfehlungen für die Unternehmenspraxis ab.

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