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Dynamisches Benchmarking

Dynamisches Benchmarking

Robert Wilken

96,83 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835007468
96,83 €
IVA incluido
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Sobre IBD

Robert Wilken entwickelt ein Verfahren zur Analyse von Effizienzentwicklungen, das auf der Data Envelopment Analysis (DEA) basiert. Es werden die mathematischen Formulierungen für alle gängigen Basismodelle aufgestellt und softwaretechnisch umgesetzt. Ferner werden verschiedene inferenzstatistische Verfahren diskutiert, die zur Analyse von Effizienzentwicklungen eingesetzt werden können. Abschließend wird die Praxistauglichkeit des Verfahrens anhand eines Beispiels aus dem Bereich der Werbeeffizienz illustriert.

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