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Driving Consumer Engagement in Social Media

Driving Consumer Engagement in Social Media

Anna Bianchi

268,28 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9780367613105

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Sobre IBD

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and　provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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Otros libros del autor

  • Driving Consumer Engagement in Social Media
    Anna Bianchi
    Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and　provides principles of effective marketing communications in social media for different brand types and in different geographic markets. ...
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    80,27 €