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Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership

Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership

Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership

Seamus Phan

35,80 €
IVA incluido
Consulta disponibilidad
Editorial:
Lulu Press
Año de edición:
2013
Materia
Empresa y gestión
ISBN:
9780983505815

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A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service, sales, marketing, public relations, social media, mobile apps, and interactive multimedia, with a focus on field-tested experience and tactics. This is targeted at small business owners, business executives, and marketers who want to build their brands in the marketplace.

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