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Dominar a comunicação

Dominar a comunicação

Cyprian Gbasha / Daniel Chile

55,85 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208145101
55,85 €
IVA incluido
Disponible

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Sobre IBD

Mastering Communication: Effective Tools for Corporate Messaging' é um guia completo para profissionais que procuram melhorar as suas mensagens empresariais. O livro fornece estratégias e ferramentas acionáveis para criar mensagens claras, convincentes e consistentes que ressoam com as partes interessadas. Abrange aspectos essenciais da comunicação, incluindo o desenvolvimento de mensagens, a análise de audiências e a seleção de canais. Os leitores aprenderão a tirar partido das ferramentas e plataformas digitais para reforçar a presença da marca, gerir crises e construir relações sólidas com as partes interessadas. Com conhecimentos práticos, exemplos do mundo real e estudos de casos, este livro equipa os profissionais de comunicação com as competências necessárias para navegar no complexo panorama mediático atual e alcançar o sucesso das mensagens. Ideal para comunicadores empresariais, especialistas em relações públicas e líderes empresariais, este livro oferece um roteiro para dominar a arte da transmissão eficaz de mensagens empresariais.

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