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Does Marketing Need Reform?

Does Marketing Need Reform?

Jagdish N Sheth / Rajendra S Sisodia

106,15 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Empresa y gestión
ISBN:
9780765616999
106,15 €
IVA incluido
Disponible

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Sobre IBD

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing’s timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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    Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing’s timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction. ...
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