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Direct, Digital & Data-Driven Marketing

Direct, Digital & Data-Driven Marketing

Lisa Spiller

188,12 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9781529708172
188,12 €
IVA incluido
Disponible

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Sobre IBD

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

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Otros libros del autor

  • Selling & Sales Management
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    A step-by-step 'how-to' guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today’s role for sales data analytics. ...
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