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Digitalizing Consumption

Digitalizing Consumption

 

83,96 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367875497
83,96 €
IVA incluido
Disponible

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Sobre IBD

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

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