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Digital Strategies in the Pharmaceutical Industry

Digital Strategies in the Pharmaceutical Industry

L. Lerer / M. Piper

65,10 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9781403903792

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Introduction Principles of Pharmaceutical Digital Strategy A Decade of Digital Strategy in the Pharmaceutical Industry Digital Strategy and the Pharmaceutical Value Chain Digital Strategies in Research and Development Digital Strategies in Manufacturing and the Supply Chain Digital Strategies in Pharmaceutical Distribution Digital Strategies in Marketing and Sales Digital Strategies in Marketing to the Physician Digital Strategies in Marketing to the Consumer Digital Strategies in Health Service Delivery Digital Technology Management in the Pharmaceutical Industry The Future of Pharmaceutical Digital Strategy

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