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Digital Pricing

Digital Pricing

Frank Frohmann

47,53 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9783031245923
47,53 €
IVA incluido
Disponible

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Sobre IBD

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

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Otros libros del autor

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