Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Digital Marketing
Digital Marketing

Digital Marketing

Digital Marketing

Jeremy Kagan

140,78 €
IVA incluido
Consulta disponibilidad
Editorial:
Wessex Inc
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9781732987098

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves.Each chapter is designed to present frameworks for thinking broadly and structurally aboutthe channel being discussed, but with many examples and exercises to bring the practicaldeployment of digital marketing into a real-world focus.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Digital Marketing - 3ed
    Jeremy Kagan
    This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns th...
  • Digital Marketing
    Jeremy Kagan
    This book is designed to bring the educated layperson — the typical marketer or businessprofessional familiar with the topic — to a point where digital methods become an essentialelement of their integrated marketing strategy from the onset. We will approach the topic strategically,but also dive into elements of tactical execution across all the major digital channels:search, d...
    Disponible

    139,95 €

  • Directors Close Up 2
    Jeremy Kagan
    Since 1992, The Directors Guild of America has hosted annual seminars featuring its nominees for outstanding feature film directing. In this all-new sequel to Directors Close Up, film and television director Jeremy Kagan culled the most insightful and entertaining responses from these acclaimed directors from the 2006 to 2012 seminars. From script development through pre-produc...
    Disponible

    65,86 €