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Digital Marketing

Digital Marketing

Klaus Solberg Söilen

153,15 €
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Editorial:
Springer Nature B.V.
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9783031695179

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Sobre IBD

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.

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