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Digital Luxury

Digital Luxury

Digital Luxury

Wided Batat

181,81 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781526458933

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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